Launching on Product Hunt without preparation. Yes or No?
Ghost Kitty
104 replies
I think you can launch without preparation if
+ You have a big audience
+ It's a side product/project
+ It's not your first launch (so you know how PH works)
For everything else, you need good preparation.
What do you think?
Replies
Tapan Patel@tapan_patel_riyo
riyo.ai
A big no to launch without preparations, especially when it is the first time.
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Blocks
Bad idea. We one time launched a product so randomly, we collected as many as 28 upvotes!
REI Litics
The LinkedIn Inbound Playbook
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Here's what I kind of like about a launch with little prep - then it truly is about the idea and the product, and not about the networking. Don't get me wrong, I love engaging with this community, but I also don't love the pre-launch flutter of discussions for the sake of network-building.
Which might bite me in the ass because we launch next week and I haven't done that in the way that I have in the past.
@brenna_donoghue agree--if pre-launch prep is bad-faith community engagement hoping for more upvotes.
@zed_tarar That's it. I love the community engagement when it's genuine community engagement. But I know it's a hard balanace to strike.
Meshy
@brenna_donoghue
You product has so many followers! Can you share with us how to do it?
@zed_tarar @brenna_donoghue From the number of followers your pre-launch has, it seems that you are doing very impressive work!
@stevels and @gingerkidney I think this is the accumulation from having launched twice before and just being active on Product Hunt for a long time. We have found sound great feedback and engagment from this community, so it's where we spend time.
I sometimes wonder how much of a game changers followers are... obviously it is a help since those people are notified of a launch. But I also get the sense (and happy to be challenged on this!) that PH has a lot of churn in active users between launches, so it'll be interesting to see how much additional exposure this brings in.
The first launch should be prepared as much as you can.
But later, when you try it on yourself, gather the community, you can spend less time.
I think that 24 hours makes it very hard to go viral for the product and stay Product of the Day without any preparation
But as more launch experience you have the less time you can spend.
More or less what I will do, reaching out to a few friends and advisors (probably you among those). I just think releasing quick is the fastest way to learn. Kind of a "Do lots of mistakes fast" approach, if that makes sense?
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I don't think it's worth the time to launch without preparing. Sure, you can list your product but without knowing the platform and optimizing, it's very unlikely to be successful.
If you have a huge following, there's a chance you can get enough votes to make it work but in my opinion, it's better to fully prepare and go all in instead.
Skylead
You always need some kind of preparation. So always yes :D
The LinkedIn Inbound Playbook
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I agree with your points, Olena. Launching on Product Hunt without preparation can work if you have a substantial audience, it's a side project, and you have prior experience with Product Hunt. However, for most other cases, proper preparation is essential to maximize your chances of success. Preparation can help you make the most of your Product Hunt launch and reach a broader audience.
OHMYSYNT
Yes)
side projects, absolutely. But still a little bit of preparation won't hurt ;)
WeCooked
I don’t think it’s ever a good idea to launch without preparation. That being said some things like having a large audience and figuring out the platform you want to launch on and what things matter on it. I don’t think you need a large audience to launch, I think you need to workout the fundamentals to launch. Get those right.
Ohhhh I have done that. But I believe, a planned launch could move ur product much higher than you expected and the reach is also good!
I agree. Today is our first launch and we prepared for it.
Greetsapp
No
Based on my journey with Logomakerr.ai, I'd recommend caution when launching on Product Hunt without any preparation. While there are exceptions like what you have mentioned, solid preparation usually leads to a more successful launch.
Product Hunt allows multiple launches hence I would recommend one can launch with minimal preparations too. :)
@konrad_sx yes :) each progressive launch gets better. And even sincerely distributing the launch for a day should help make it to Top 5 😊
I think preparation is a must...
Interesting. I'd say if you're not too obsessed about the results you can launch without preparation
Token Around
I completely agree with you. Launching without adequate preparation may work for established brands with a huge following, however, for startups and new brands, proper planning and strategy is key.
Knowledge about the platform, thorough research about the audience's interest and well-crafted messaging can significantly improve the success rate.
So, plan and prepare even if it takes time.