Last Second Launch Tips 🚀

Paul VanZandt
30 replies
We're launching on May 11th and I want to hear some last-second launch advice from anyone out there. Anything helps!

Replies

Thomas Schranz ⛄️
Rakun Sensory Sanctuary Quiz
Rakun Sensory Sanctuary Quiz
A launch on Product Hunt (or a few days later) is also a great time to reach out to journalists (e.g. journalists in "tech" or journalists that cover your topic/problem space). Typically your Product Hunt page already has most of the information that is in a "press and media kit". This is a good start. Of course reaching out to journalists is its own art and it will not always directly lead to coverage. But since you already went through all the work to get your product ready for launch and created all the assets and infos for Product Hunt reaching out to journalists gives you a decent shot at getting additional exposure.
Paul VanZandt
@__tosh This is something I haven't really heard before - thanks for the advice! If you want to get info about our launch this Thursday you can check the link here: https://www.producthunt.com/upco...
Sudhama Bhatia
Hey Paul, congrats on deciding to launch. We just launched Track today https://www.producthunt.com/post... and we are trending. One key learning was make sure the collaterals you are posting and the video as well are high quality. Also, shore up a lot of energy :) I had a 17 hour day before and on the day of the launch. Ideally if you have people to help you respond to comments / reviews that would be really helpful . All the best!
Sudheer Bandaru
@sudhamabhatia Great tip, @sudhamabhatia. Thanks. Noticed you were Product #3 of the day. That's incredible, congratulations! I'm curious to know which platforms you used to mobilize 600+ people? Was it largely your existing ProductHunt community?
Michael Xing
Spade Chrome Extension
Spade Chrome Extension
Good luck! The Spade team will be there to watch!!
Paul VanZandt
@mrmuke Thanks for the support, Michael!
Kazimieras Melaika
Did you have an upcoming PH page? That will helps, even though it's only a little more than a week left! Good luck with your launch, will be there to watch you succeed!
Paul VanZandt
@kmelaika Thanks for the tip Kazimieras, we have an upcoming page here https://www.producthunt.com/upco... and have been using it to the best of our ability. Thanks for the support!
Kazimieras Melaika
@paul_vanzandt Oh, that's right. I'm already subscribed, remember your product. Good luck on the launch !
killian Fjellbakk
Zario: Digital Wellbeing
Zario: Digital Wellbeing
We're launching on the 12th of May, so super curious to hear what tips people have.
Kateryna Manokha
Best Images For Wallpaper or any other
@killian_fjellbakk1 Good Luck with the launch and product!
Paul VanZandt
@killian_fjellbakk1 Best of luck! Do you have an upcoming page people can take a look at?
Ben Bohbot
Hey! You are welcome to take inspiration from our campaign Jika.io
Dylan Merideth
Havent launched on PH yet, but I hear its super important to find a hunter to help broaden your community exposure
Megan Hales
@dylan_merideth interesting in the PH docs it reads that it make very little difference "Finding a “Hunter”. Feel free to hunt your own product. Having someone else posting is fine, but spending lots of time “finding a hunter” is a distraction. You know your product better than anyone else, and it makes very little difference who hunts the product and how well it performs overall."
Dylan Merideth
@megan_hales please link me to the docs so I can learn! I both believe this and dont, its akin to influencer marketing in my eyes. If Chris Messina hunts your product vs me hunting your product, you dont think there's any difference in exposure?
Megan Hales
@dylan_merideth no my opinion - new here and was just reading through articles on how to set myself up. Link below and scroll to what not to do section: https://blog.producthunt.com/how...
Dylan Merideth
@megan_hales Thank you so much for the link! I didnt mean to be combative, my apologies, was simply asking what you thought relative to the point you brought up. I do think its a distraction as mentioned in the article, but a lil cold outreach cant be something you are afraid of on this journey
Megan Hales
@dylan_merideth don't sweat it - didn't think you were being combative at all. 1st day digging in here so trying to make sense of everything
Alexander Irina
I also launch in may, but have no short-term tips, would also be very grateful to read good tips here. Wish you good luck for the upcoming launch, will be there :)
Kateryna Manokha
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So, how was your launch? Have you received what you expected?
Paul VanZandt
@kateryna_manokha It's going well so far, thanks for asking! Not quite breaking into the top 5 but seeing some good responses.
Kateryna Manokha
Best Images For Wallpaper or any other
@paul_vanzandt users is the first! so good responses are more important to the product than votes. So the really interesting part has just began ))) Good luck!)
Kateryna Manokha
Best Images For Wallpaper or any other
I saw a site of Fresco - looks good! And it's seems the good idea with ph widget on the 1st page)
Paul VanZandt
@kateryna_manokha Thanks Kateryna, we made sure to get that widget up as early as possible.