Just wanted to intrduce myself and say hi! <3

I am a Lead Behavior Designer at UserMindful.Design. As a co-founder, my role is to steer the studio's vision, develop, and introduce new frameworks for designing digital products based on behavioral science and practical experience. As the Lead Behavior Designer, my responsibility is to oversee the delivery of value across all services for our clients. Previously, I led a branding and web design studio focused on developing digital brand strategies for business growth. As a person, I love to travel, paraglide, snowboard, train combat sports, read about human mind, play Heroes of Might and Magic 3 from time to time ;) I have a weakness for red peppers. Love'em! I am a Stanford Certified Behavior Designer, (fairly) fluent in practical application of: - BJ Fogg's Behavior Model - Nir Eyal's Hooked Model - The 3B Model - The COM-B Model - UX Psychology - Shaping User Perception - Heuristics and Biases in Design - Choice Architecture - Nudging I believe that we, as creatives who aim to impact people with our work and often have them interact with it in a designed way, should understand what motivates people to take action in the first place. Hence, my focus on employing behavior design and science in digital product design and education. I joined Product Hunt to look for projects my team can bring behavioral experiance (BX) design to and hopefully positively impact user engagement and retention in a way thay benefits the business and most of all the user.