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  2. It is really crucial for a product to decide the...

It is really crucial for a product to decide the marketing roadmap, how did you try to solve that?

Hakan Baybas
5 replies
Did you get any marketing agency support for your SaaS product? Or did you create your own strategy for marketing?

Replies

Daniel Hunt
Imo in the early-stages it's really important to take a data-driven and systematic approach. Try out a bunch of different approaches and see what works! As soon as something seems to work then experiment to try to optimize and turn it into an automated funnel. Is is hard to understate how much professional advice/support can help though - it's a massive shortcut if you find the right people to talk to
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Shajedul Karim
deciding a marketing roadmap is like charting a course in unknown waters. for our SaaS product, we leaned into intuition, understanding our users deeply, and iterative testing. no agency involved, just raw feedback from our community. sometimes, homegrown strategies, when aligned with the pulse of your audience, yield the most authentic results. it's a dance of learning and adjusting. cuz, every product has its own rhythm.
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Developer X
If you have budget, definitely I suggest to do it. Not only marketing, also Advertisement agency has boosting effect on your project/company.
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Tatiana Vdovychenko
Absolutely, having a clear roadmap is akin to having a compass that guides your marketing efforts. It helps you understand your origin, your destination, and the reasons behind each step. Without a roadmap, it's like navigating in the dark without a sense of direction. You need that framework to track progress and work effectively with success metrics. It ensures that everyone is on the same page, aligning efforts towards a shared vision. If you're interested in diving deeper, our marketing experts have elaborated on the significance of roadmaps in this article: https://jetsoftpro.com/blog/from...
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Pavel Kukhnavets
Creating a marketing roadmap is an essential part of marketing project management. The market of professional PM tools offers a lot of robust solutions, from classic and proven platforms to apps that were released just yesterday. They come with advanced functionality to effectively manage marketing campaigns and projects. One of the reliable marketing project management tools is a Gantt chart. This is a great way to visualize a marketing roadmap without the risk of missing out on anything important.
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