Is your content reaching the right people?
Business Marketing with Nika
16 replies
I know it's hard to cut throught the noise. That's why I crated 19 content marketing ideas that small to medium businesses can use right away. Let's have a look at them!
1. Define your brand story (and embed it in your content).
2. Convert your customer questions into content topics.
3. Attract more organic traffic with keyword and topic research.
4. Analyze your social media to continue conversations.
5. Collaborate with experts and influences.
6. Get inspiration from online forums.
7. Track news events and share your take.
8. Mirror social media trends beyond your bubble.
9. Make a video series answering customer queries.
10. Team up with non-competitive brands for content.
11. Conduct original research for unique content.
12. Interview thought leaders and fellows.
13. Share your own real-life experiences.
14. Tap into user-generated content (UGC).
15. Repurpose your high-performing content.
16. Talk about your story and employees.
17. Start a podcast.
18. Leverage the “People Also Ask” box on search engines.
19. Built out competitor comparison stages.
PRO TIP:
20. Recommend good profiles to follow. 🙂
Replies
Daxeel Soni@daxeelsoni
Token Around
This is GOLD! Thanks for putting all these together.
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Thanks for sharing a great list. We can instantly try out 2, 9, 18 as a bundled content strategy!
This is killer! Thanks for sharing :)
Wiz.link
Nice! Thanks for sharing. Always dropping gems 💎, never disappoints. 😊
Re: #2, we anticipate some interesting questions from supporters on our launch day this Wednesday, 6th. What sort of engaging content could we turn them into?
Re: #5, I plan to live-stream on the day for about 2 hours and I'm thinking of co-streaming with an influencer in the AI, social media growth hack or no-code space for about 30min so we could tap into their audience but haven't got any lead. Can you help with a lead or intro?
Would be much appreciated.
Wiz.link
@busmark_w_nika I plan to announce it from tomorrow. Tbh with you, I only have large influencers in mind now. People like Gary Vee, Marques (MKBHD) etc. I'm such a dreamer lol. But any plug with a micro influencer with 50K - 300K active audience base would be appreciated.
The most important one -> If you are just getting started, don't spend too much time thinking about what will be your niche, how will you get the most likes, etc.
Just get started, learn from your best and worst performing posts. Get a beat of what people are interested in. Fail fast, fail better.
Comment Deleted
Hi! Great tips! Could you please elaborate how starting a podcast can help you with reaching the right audience? Thanks✨
@busmark_w_nika hello! No, I am not starting a podcast) You have mentioned that 'starting a podcast' #17 is a good content marketing idea. And I am just curious why is it so
@busmark_w_nika Thank you very much! Now I understand what you meant. Because my first thought was that starting a podcast it is not logical if you're new and just started. In this situation, a podcast will only make your life harder😂
Thanks for sharing this list! I'd add one thing to it. Describing use-cases based on your customer experience. We did it for our main product, set up interview sessions, discovered pains and how people improved their life with our app and then we made use-case stories.
It's brilliant thank you, but it's look too hard for me as tech-founder...🤯 And I honestly don't even understand what are particular steps in few topics 😬 Could you recommend me something to read to bet better?
