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  • Is social media and marketing in general more popular when it is aspirational or authentic/real?

    Sarah McKean
    3 replies
    Gen Z has been known to like the authentic/real vibe, but I find it hard to believe that the classical aspirational is no longer the true winner.

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    Edena
    PixelFree Studio
    PixelFree Studio
    Has aspirational internet ever been the winner? I think it has gained a lot of popularity the recent years, but authenticity is hard to beat.
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    Viola Schoell
    I think it should be authentic and real.