Is social media and marketing in general more popular when it is aspirational or authentic/real?

Question

Gen Z has been known to like the authentic/real vibe, but I find it hard to believe that the classical aspirational is no longer the true winner.

Edena · Accepted Answer

Has aspirational internet ever been the winner? I think it has gained a lot of popularity the recent years, but authenticity is hard to beat.

Sol Yousefi · Answer

Authentic/real content has a more lasting impact with audiences than aspirational content.

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Viola Schoell · Answer

I think it should be authentic and real.

Is social media and marketing in general more popular when it is aspirational or authentic/real?

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