Is social media and marketing in general more popular when it is aspirational or authentic/real?
Sarah McKean
3 replies
Gen Z has been known to like the authentic/real vibe, but I find it hard to believe that the classical aspirational is no longer the true winner.
Replies
Sol Yousefi ☀️@solyou
Authentic/real content has a more lasting impact with audiences than aspirational content.
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I think it should be authentic and real.