Is SEO a part of your distribution strategy?

Question

Is SEO a part of your distribution strategy? At what point of your product journey do you start thinking about organic traffic? Why?

Moritz Tomasi · Accepted Answer

Right from the beginning, especially when it comes to the technical SEO stuff. Make sure your pages (the ones outside of login) are super fast and not bloated. Google doesn't like slow pages and it provides good UX for your potential customers coming through organic traffic. That's always a good starting point for me.

Answer

I don't have products myself, but helped with SEO to SaaS products. From that viewpoints, i can tell when founders consider SEO on a serious note, and why.

At early stage, many founders solely relies on paid placements, PPC or media buying. And it's great...untill you stop pouring the money in. Plus, even if they make good cashflow from paid campaigns, they want more organic, and constant flow of leads(traffic) leaning them towards SEO.

Plus, the scope of expansion and market capture is 100x, and can reward in brand value, community, feasibility, and much more.

Gigi Damyanova · Answer

@saleh_ahmed8 At what revenue do you usually see them starting to think about organic? Or is it right from the beginning?

Gigi Damyanova · Answer

@moritztomasi Thanks!

John Marquez · Answer

You should consider SEO at the beginning. The earlier you start, the earlier you give your pages the chance to climb in the SERP and get that free traffic. Try focusing on terms that are easy to rank for to get that traction and move on to more competitive keywords overtime.

Elena Tsemirava · Answer

Including SEO in your distribution strategy is important, but remember that it requires patience and careful work, and the results may take time to show up. Unlike instant outcomes from PPC, SEO takes a while to deliver significant results. So, based on my experience, I suggest having a well-rounded marketing plan that includes not just SEO but also PPC, social media, guest blogs, and other suitable methods. This way, you'll have a better chance of success in your marketing efforts.

Answer

@gigi_dam My usual stat says they start to think about it right after break-even. Because before that, they go for paid because they want to see an immediate ROI, which is not likely in SEO at all. But for sustainable and organic lead-flow, the lean towards SEO and don't mind betting on it.

John Yelley · Answer

Great question! Yes, SEO is a vital part of our distribution strategy, and it's something we consider right from the beginning. Early in the product journey, we assess how to integrate organic traffic to reach our target audience. Understanding the way SEO increases sales is a complex yet exciting part of the process.By focusing on improving website visibility, targeting the right customers, and delivering a user-friendly experience, we've seen significant growth in our sales. I came across this detailed article recently that explains how SEO increases sales and some of the mechanisms behind this connection. It’s a handy resource if you want to dive deeper into the subject. SEO is not just a marketing tool; it's a connection between the business and the customer.

Is SEO a part of your distribution strategy?

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