Is PH good only good for digital Products or can you also launch D2C products here?
Aditya Chavan
44 replies
I have been analysing what products are being launched on PH only to realise there's a sea of digital products and hardly any physical products.
What are your thoughts on it?
Replies
Joypal@joypal
@aditya_chavan3 , you've hit the nail on the head! Product Hunt does seem flooded with digital treasures, but that's mainly because they're quick to market and easier to showcase. Physical products, on the other hand, demand a different rhythm.
Marketing a tangible product is like a slow dance—takes time, precision, and a bit of finesse. Plus, navigating the global delivery maze is no easy feat. Most startups launching here are bootstrapped or rely on angel funds, making it trickier.
That being said, I've personally launched a couple of physical gems on PH, and it's all about giving them the attention they deserve. Take my recent find, the tadpole ( https://www.producthunt.com/post... ) making waves.
While PH may be teeming with digital brilliance, there's room for our physical marvels too. It's like introducing a rare flower in a digital garden—needs a bit of care, but it stands out beautifully. 🌺 Keep the faith!
Few physical products which I hunted and schedule to launch are Urban Vault, Peel-Works
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I think it's early stage of marketing points for many SaaS companies.
But there are some good products here :)
I think it’s much harder for physical products and PH feels a lot more optimized for digital products for sure.
I think the nature of a 24 hours launch period means there is a fast turnaround which suits digital products. People are able to experience the product (typically they are free to use or free trial) and leave feedback/upvote in a matter of minutes.
Physical products can’t compete in that way but if it has strong marketing, use case/demo examples that showcase it maybe it could work.
Product Hunt (PH) is primarily known for digital products, but you can also launch direct-to-consumer (D2C) physical products on the platform. While it's true that digital products dominate, there's room for physical goods too. Success depends on the product's uniqueness and appeal to the PH audience.
@tanvirulhuda Can I target audience from a specific country at the time of Launch?
Hey Aditya! Check yestersay's top - the physical product made for pets made it. The digital product requires less time to create that is why we see here much less physical ones I believe.
Hey there! I totally understand your observation about the majority of products being digital on Product Hunt. However, I believe that Product Hunt is not exclusively limited to digital products. You can definitely launch D2C (Direct-to-Consumer) physical products here as well.
In fact, there have been successful launches of physical products on Product Hunt in the past. It all comes down to how well you present your product and engage with the community.
Speaking of launching products, I'm actually in the process of launching my own product soon. It would be great to get some advice from you on how to make a successful launch on Product Hunt. Additionally, I would love to invite you to check out my product once it's live and provide me with your valuable feedback. Feel free to click on the "Notify" button to get notified when it's ready. Thanks in advance!
have seen at least 1-2 launched a week that are touch-and-feel products. PH is a great way to promote anything that could cater to a niche audience.
Have launched a physical product 2 months back. Its performing well in market - https://www.producthunt.com/prod...
Try and see, just because it worked or didn't work for other people doesn't mean you will see the same results. Nike has a great motto in these situations: "Just do it!"
Digital products get more engagement than physical products
Yes, you can launch direct-to-consumer (D2C) products on PH. In fact, PH has been a successful platform for launching many D2C brands, such as as Drop, Allbirds, and Purple. PH's large audience of early adopters and tech enthusiasts makes it a great place to get feedback on your product and generate sales..
Lovely insights on the audience @loran_gray. Have you launched any physical products on PH?
PH (Product Hunt) is a platform predominantly focused on showcasing and discovering digital products, apps, and tech-related innovations. While it primarily caters to digital products, some physical or direct-to-consumer (D2C) products have been launched and gained attention on the platform, especially if they incorporate innovative technology or disrupt traditional markets. However, the platform's primary audience and focus remain on digital products and tech startups.
While PH is certainly a thriving space for digital products and services, it's not strictly limited to them. In fact, the D2C (Direct-to-Consumer) market is gaining momentum in the country, offering a promising avenue for launching physical products directly to Filipino consumers.
Yeah, it looks like the platform is dominated by digital products (and with an obligatory "AI" postfix), but there are successful outliers time to time
For example, yesterday's product of the day is a physical direct-to-consumer thingy: https://www.producthunt.com/post...
However, I have no idea, how much of an impact this astonishing launch has on their business
@aditya_chavan3 well, I'd say it depends, many variables should be looked upon.
If the product has some demand worldwide (albeit it can be a niche product), and if the vendor ships everywhere — Product Hunt is as good as anything else
The successful launch here also would be a strong case in your portfolio for investors outreach
However, if the team isn't seeking investments and if the international sales are difficult to organize, then Product Hunt may be not a first-tier platform to put efforts into
Hey dude! I've observed lots of launches on PH that are physical products. PH will always be the first loop to promote anything product. Don't hesitate to give it a short (:
Yes, PH is good only good for digital products.
Whereas if you're exploring platforms for launching a direct-to-consumer (D2C) product, platforms like Shopify and Etsy are fantastic choices. They're tailored for physical products, providing a seamless experience for setting up shop, managing inventory, and reaching a wide audience.
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Product Hunt (PH) is not limited to digital products; it is a platform where you can launch and promote a wide range of products, including direct-to-consumer (D2C) physical products. While Product Hunt initially gained popularity for being a platform for startups to showcase their digital and tech-related products and services, it has evolved to accommodate a broader spectrum of offerings.
Many companies and entrepreneurs use Product Hunt to introduce and gain visibility for their D2C physical products, such as gadgets, consumer electronics, fashion items, home goods, and more. When launching a D2C product on Product Hunt, you can create a compelling product page, share details about the product, upload images and videos, and engage with the community to generate interest and feedback.
However, it's essential to ensure that your D2C product aligns with the Product Hunt community's interests and that you follow the platform's guidelines. While digital and tech products continue to dominate the platform, there's room for innovative physical products to gain attention and support from the Product Hunt community as well. apple smart watch