Is marketing done before or after the product launch?
Alex Kim
28 replies
Replies
Gus Oliveira@gusoliveira_
Absolutely both! Get the word out before your launch, and create constant engagement with your audience after.
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both before and after
Definitely both! It's super important!!
@sandradjajic Which one is more important?
The LinkedIn Inbound Playbook
You should start doing marketing as soon as possible. Marketing isn't about ads or actively promoting your product. You can write about your category.
For example, I have a big audience on LinkedIn (mostly marketers, cybersecurity, and founders). I don't have my own SaaS startup right now. But if I have, it will be 100% easier (if they're my target audience).
@olenabomko How to understand "marketing isn't about ads or actively promoting your product"? Can you be more specific? Thank you!
Typically, marketing occurs both before and after the product debut. Pre-launch marketing builds excitement and interest, but post-launch marketing maintains momentum and drives continued sales.
I judge it by whether the product is likely to change significantly. I think the marketing will change once we find the target after the release.
@fukcoclue Can you elaborate on it?
@metasomai If we find a large target audience after releasing a product that is not what we expected, we may improve the product for them. In that case, I think our marketing will change.
You should start the marketing as soon as you decide the product you are planning to build.
Way before
Most definitely
Launching soon!
You need both if you want to survive and make an impact
Pre-launch marketing is about creating a buzz, and post-launch marketing is about keeping the buzz going ✨
Zebracat AI
Launching soon!
Hi there! Marketing is done both before and after the product launch. Before the launch, you need to build awareness and excitement for your product. This can be done through a variety of channels, such as social media, email marketing, and public relations.
Be patient and persistent. It takes time to build a successful product launch.
For us it was meant to be before the launch of our app, myReach.
Launch day of myReach on PH wasn't meant to be today. But for some reason the launch went live today, so we've had to make the most of it with no build-up marketing for the launch.
Would love any support you can give us on our launch! Thanks
Before launch is also important.
Feedback from pre launch marketing can also feed into the product design itself, which itself will make post launch marketing better. So definitely worth giving both a shot.
before, during and after
Depends what kind of products you are about to sell doing marketing from last 9 years & most of the sales comes through Youtube have you ever tried with that ?
Lots of business owners just have some vague ideas about how they're gonna sell their product first. It's only after a few month from launching the product that they realize that the hard part is still ahead of them!!
Effective marketing strategy starts long before the product is launched and remains as an ongoing operation with constant supervision and continuous struggle for improvement.