Is LinkedIn sales navigator really worth it?
akankasha garg
9 replies
Replies
Jagriti Kumar@jagriti_kumar
Depends on what you want to use it for. In my experience, it didn't perform well for niche outreach campaigns.
One of the main drawbacks was its cost relative to the quality of leads generated. I've found Google ads to be more effective in reaching the right audience.
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@jagriti_kumar which audience do you mainly target? why do you think Google ads are more efficient?
@jagriti_kumar Curios to understand what classes as a niche campaign? 🤔
@natalia_toth My primary audience includes innovators and creators in XR or digital twins. Google ads perform better as these users actively search for related information. On LinkedIn, even if the audience fits, engagement or response rates tend to be lower.
Great question, I'm also considering this.
It depends on what you want to use it for but for me it's totally worth it.
From what I have seen in my Sellinnate agency, it is worthwhile and has also brought very satisfactory results. Provided, however, that you have a clear strategy in mind regarding whom to approach and how to do so. Sales Navigator is at the end of the day only a contact tool, and if there is no proposal behind a contact that is in line with the recipient then the tool alone counts for very little
Cleverity
The credits you get are quite limited compared to the price you pay, so ideally the product you're selling/promoting is priced accordingly.
Hmm I am not really familiar with Linkedin Sales Navigator, but have searched on youtube about feedbacks, most of them says it's good