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  2. Is creating short-form videos for marketing a wasting...

Is creating short-form videos for marketing a wasting time work?

Louise Qiao
5 replies
From what I've seen, short-form videos can be a serious time commitment, but it’s the promotion that really drives the revenue. As far as I can tell, it has a low ROI, what do you guys think, should I stop investing in this?

Replies

Stoyan Korudzhiev
I think short-form videos might have been a serious time commitment in the past, but not anymore—especially with the new "tools" that have emerged this year to streamline the process. Coincidentally, I just stumbled upon a recent talk that explains it way better than I ever could. It’s definitely worth a watch. Thanks for all the insights you share with us, @greg_isenberg https://youtu.be/9PB5pXEfh9s?lis...
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Nha Hyerin
No, creating short-form videos for marketing is not a waste of time. They're highly effective in capturing attention, increasing engagement, and boosting brand visibility, especially on platforms like TikTok, Instagram, and YouTube.
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Harry Alfi
I find that short-form videos can take up a lot of time, but when done right, they really boost engagement.
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Mark Lane
I don't think short-form videos are a waste of time. They grab attention fast, and with the right promotion, they can deliver really solid returns.
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Parker Robert
From my experience, short-form videos can be hit or miss. The ROI might seem low at first, but staying consistent and promoting them strategically can lead to great results over time.
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