Is Content Marketing still a good way to promote your business?

Absolutely! In my experience as an advertising consultant, content marketing is a powerful tool to establish your brand as an industry expert and build trust with your audience. It's not just about promoting your business, but also about providing value to your audience. For instance, sharing informative blog posts, whitepapers, or tutorials can significantly increase audience engagement and lead generation. It's a strategy that works at different stages of the buyer's journey, helping to build credibility and trust.

Absolutely yes. With a limited budget, which is so common for early stage startups, you can start content marketing even without having an actual product/MVP ready. I suggest to start with low/mid-volume SEO articles to get some initial visitors to your hero website. Also adding subscription form to collect potential customers' emails. When the product/MVP is ready, you can use that database to start an email campaign and get your first paying customers/conversions.

Definitely! It's a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publishing and sharing relevant content, companies are building their brand, establishing trust, increasing engagement and ultimately influencing more people to buy their products and services.