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  • is content becoming a commodity ?

    Ulysse Armengaud
    5 replies
    With the proliferation of online platforms and the ease of creating and sharing content, there is a vast amount of information available. This has led to increased competition and a lowering of barriers for entry into content creation. Generative AI makes it even easier to create personalized high-quality content. is content becoming commodity ?

    Replies

    Outlivo
    Content has always been a commodity. Whatever product we use has a content which directly or indirectly enhances the product itself.
    ᗰᗩ᙭ ᒍ.
    I mean yes it’s definitely becoming more accessible to generate or create content but I don’t think all contents created equally right it’s more often to do with quality, creativity, relevance, authenticity, etc.. of the content. In addition I think, with more and more tools, especially AI, the idea becomes more and more important, not the execution.
    Ulysse Armengaud
    @maxjacobs I agree but don't you think that AI tools can also generate valuable ideas ? something that come to my mind when reading your comment is that what can be valuable is the way it is delivered
    AmazingSylvia
    Yes, of course. Content is invisible asset of a brand.
    André J
    Not authentic commodity. Auto-content is definitely a commodity