Is cold calling an effective outbound channel in 2023?

Joe Ridyard
3 replies
Curious everyone's thoughts here and why

Replies

anna_ch_anna
Well, I think it's been a while since I received cold calling. Cold calling may be effective in certain fields. For example, real estate? Personally, I guess email or DM would be better.
Everest Ng
I think cold-outreach (with email / DM) will be better than cold calling. Too many things can go wrong in cold calling (timing of call, call script, status of call recipient, and no records beside phone number)
2023? By then we'll be communicating telepathically! Kidding aside, as long as there are humans, cold calling will remain an effective outbound channel. Just make sure to add a personal touch and warmth to your pitch 😉