iPhone 15 has been. Is Apple Inc.'s Marketing Becoming Redundant and Less Effective Post-iPhone 12?

In recent years, Apple Inc. has been a dominant force in the tech industry, known not only for its innovative products but also for its iconic marketing strategies. However, with the release of the iPhone 12 and subsequent products, some have started to question whether Apple's marketing approach has become repetitive and less impactful. What's your take on this?