Influencer Collaboration
Fei C.
10 replies
have you ever tried content influencers to promote your product? I am searching influencers these days, if you have any suggestions please let me know!
Replies
David Laubner@bostondave
Yes, many times. Focus on the small and mid-sized content creators. Do not get sucked into the "high following" influencers. Most are no longer worth the high price they extract. Their following has often either moved on or might have never truly existed for many reasons including fake followers. The key is to focus on their engagement numbers (percentage interacting with their content including comments, sharing, etc.).
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Ringly.io
@bostondave Thanks for sharing, how would you go about reaching out to them?
It can be a hit or miss. Agreed with everyone here, look at engagement rate and niche, not follower count. Most influencers will have their email in their social media bio so you can scrape emails easily. Feel free to email me if you have more questions (I've been on the hiring influencers side, and I'm also an influencer. I also built my company's following to ~50k+ in a few months, but sometimes people trust influencers (people) more than brand accounts). My email is jenniferchou25@gmail.com
Keywords AI
Hey Fei, I have collaborated with some influencers and would love to share some experience on it. Lmk if you're up for a chat!
Keywords AI
@intellectia_ Hey Fei, my email is hendrix@keywordsai.co. You can also connect with me via LinkedIn on my profile page.
Launching soon!
Influencer collaborations can be a game-changer for product promotion! Remember, finding the right fit is key - it's like dating, but for brands. Reach out to influencers whose audience aligns with your product for maximum impact. Good luck on your search!
MarketPlays
Hi Fei, I'm a small finfluencer, so I've never used influencers for marketing, but I've received offers from and worked offers from brands.
My main pieces of advice are:
1. Solidify Your Offer. Before you approach any influencers, have a good understanding of what you want to offer and what you want to get out of the relationship
2. Be ready to negotiate/collaborate. The influencer knows their brand and content better than anyone, be ready to collaborate on how you/they plan to fit your ad in to their content
MarketPlays
@intellectia_ Absolutely! You can reach me at Joseph@MarketPlays.com