🎁 Incentives for reviews/feedback: yes or no?
Darya Antonyuk
50 replies
+ It gives people motivation to leave a feedback
- It feels like such reviews are not genuine and people start reviewing not your product but the amount of the incentive
What do you think?
Replies
Salar Davari@salar__davari
Absolutely yes.
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@salar__davari don't you think that in this case people start measuring the amount of the incentive, and not your product?
Yes, people will start measuring the amount of incentive. You're absolutely right and it's nothing new. This is an extremely well researched area of behavioral study.
@salar__davari @darya_antonyuk
It really depends on your goals, I think:)
@darya_antonyuk There's always a good and a bad side of anything. In my experience, with all the potential options we get in almost everything, it becomes very hard to get someone to leave a positive feedback since positive experience is very much expected from all the products. Unless your users are left awestruck or you have something for them that they can signal, it is hard to get their positive feedback. So, combining some sort of perks with it would work well, IMHO.
Yes, it has both positive and negative aspects. However, for startups without much feedback, it's difficult to gain the trust of new customers. Therefore, it's best to offer incentives only to existing users to encourage them to leave their reviews. This way, we can ensure genuine reviews for our product.
Depends on your product. Works for B2C, cheap B2B. BUT doesn't work for enterprise sales, expensive B2B.
@olenabomko thanks! don't you feel like customers become a bit biased in this case?
@darya_antonyuk If you want a lot of good G2 reviews, do this. If you want honest feedback, don't do this :)
Yeah , for motivation & inspiration !
Sometimes feedbacks with incentives work as well as the ones without and it may not necessarily be a non-relevant feedback:) but ofc I agree with the dangers that you expressed
Absolutely incentives for reviews/feedback would motivate employees to work more efficiently and build a positive work culture
Yes, of course, we need more.
@aysegulcorok thanks! don't you feel like customers become a bit biased in this case?
It depends on the metrics and outcomes that the founders' want to derive from the target market.
Incentive induced biased reviews will reduce the credibility and usefulness of the reviews for potential customers. Non-financial incentives like free product etc may be more appealing to customers who are intrinsically motivated to write reviews, rather than those who are driven by extrinsic rewards.
Definitely, I used this tactic so many times
If the gift, is related to a product we make, then - it can have an impact on retaining a loyal audience. I think that's awesome!
Big yes.
Anything it will take to get honest feedback, do it.
Though some of the feedback will be biased,
However, the idea should be to get raw feedback and not manipulated ones.
Always, you will then get 0 reviews :D
It's very simple I'm giving time to give you a review, I could be doing something else essentially, so it's normal to reward the user for the efforts of leaving a review.
Yes, it works well for an ECommerce business but will work for any industry
it depends a bit I think - you definitely don't want to reward a good a answer - as long as you can steer impartial feedback you could always surprise somebody with a nice incentive!
Yes, why not.
Each feedback and review will help in improving.