🔥Inbound vs Outbound? What works best for you?

Tumbleweed here today, weirdly - BOTH WORK :) But I prefer outbound. No need to wait for customers to knock on your door when you can knock on their door.

For an early-stage startup like ours, outbound works better than inbound. For late-stage startups, both would.

For early launchers like us, has to be outbound!

I think it totally depends on the product. Like for many B2C products, outbound just won't work that well. It will be more about inbound, so that's what I say would work best for me. That being said, I know that in the B2B software space, cold outbound can be hugely important.

outbound in the beginning to get the initial first few customers and get some traction and revenue inbound as soon as you start getting traction so that your lead problem can be solved with an inbound lead machine!

I'm happy with both :)

The effectiveness depends on the context, so I use a mix of both approaches as needed to achieve the best results.

Both of them does work but Inbound marketing often works best. It focuses on attracting and engaging with an audience through valuable content, fostering genuine connections, and building trust, due to which can lead to longer-lasting customer relationships compared to outbound strategies.

I think you would need to do both - It depends on how you approach your customers too. I tend to follow the feedback route as an outbound method. You can get feedback from the customers but also can open the opportunity to cross or upsell your product.