In your opinion, what is the most economical and easy way to increase the online sales?

In my opinion, one of the most economical and straightforward ways to boost online sales is to check online reputation. Positive reviews and testimonials from satisfied customers can significantly influence potential buyers. Encourage happy customers to leave reviews on your website and other relevant platforms. Additionally, addressing any negative feedback promptly and professionally can help mitigate damage. Building trust and credibility through a strong online presence and social proof can lead to increased sales, as customers are more likely to buy from businesses they trust. It's a cost-effective strategy with a long-term impact on your bottom line.

In my personal experience with Letterflix.com and Blinkstore.in, SEO has worked wonders. It does take time and effort, and careful planning with product positioning, content, keywords, and figuring out keyword difficulty, search volume and tracking the SERP. But once you start getting impressions on Google search, the traffic it can take off and contribute to sales. I also tried social media (Instagram and Twitter) for my side projects, but the content's shelf-life is too short and doesn't yield compounding results. Every piece of content published on social media gets old too soon. So the effort vs. gains ratio is bad. And these days social media doesn't seem to work without paid promotions.

I can't choose one of them. We do SEO from the first day of launching our product. But SMM also works well. So both)

I think social marketing cause you can really be effective there without spending any money but it's really hard to make a difference without spending money on ads to optimise your search engine traffic and sales. Also it's fun to build a community and see them start to like your product/service which motivates you even further helping increase your productivity and ultimately your sales.

SEM grabs the attention of your audience at the right time. Research shows that 90 percent of people who research online know precisely what they’re looking for. Otherwise, they wouldn’t have used the keywords you are targeting.

SEO all the way. It has always worked for us and led to 10 times more than social media. SEO is long-term, meaning that if you do everything right, it's a gift that keeps on giving. In terms of building your online presence and selling it's a perfect way to get new customers. Social media is a momentary thing. The posts are there for couple of hours and then they disappear into the social media abyss

it depends on your target consumers and your margin! - SEA on Google for B2C products and services with medium to high average check - Ads on Facebook and Instagram for B2C products with small average check, or for those who attract with visuals or emotions rather than specifications (fashion, new launches) - automated LinkedIn strategies for B2B with small check - manual or semi-manual LinkedIn +LinkedIn Ads for B2B products with high average check

I will go for social media marketing.

I will go for Social Media Marketing.