In times of uncertainty...

In times of uncertainty, the best companies innovate & find new ways to stand out. Two ways to do that: 1 / It's important to focus on creating an authentic brand that stands out from the competition. The best way to do this is to declare war on a common enemy (not another business or org). 2 / More significant than your startup brand is delivering a solution that can win and fulfill its mission. That's your highest priority leverage. Code! So, focus your efforts on the following: 1. Code 2. Media 🔥