In the growth of your company, what is the biggest issue you've faced with creating content?

After working on the legal side of startups, I noticed that all kinds of written content was necessary to the success of a young company. From impressing stakeholders to attracting funding to generating customer leads, high-quality content could make or break a fledgling startup. However, good writers amongst founding teams were few and far between, freelance writers were unreliable, and in-house marketing resources either came in too late or were too expensive to maintain. This is why I launched a white-glove content agency aimed at startups and growing businesses offering a productised written content service. However, in the interest of offering a white-glove service, I would love to know any issues you've faced around creating content (whether that be written or in another format). Thank you!