In-app Purchases in OTT Apps: What Are Users Willing To Pay For?

With the OTT industry booming, everyone's looking for new ways to monetize content. OTT services, like Netflix or Hulu, have come up with different ways to make money. These include subscription-based models, running ads, and partnerships with other companies. In-app purchases are emerging as a powerful tool alongside subscriptions. But what are users actually willing to spend money on within streaming apps? — Should OTT apps offer early access to new releases or entire seasons? — Would users pay extra for ad-free viewing within specific shows? — What about digital rentals or purchases of individual episodes? The key to success lies in understanding the audience. Through user research and A/B testing during OTT app development, companies can identify the in-app purchases that resonate most with their viewers. What are your thoughts? Would you be willing to pay for in-app purchases within OTT apps?