Improving the conversion rate đź’°
André Casal
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If you're new here, I'm André, a tech entrepreneur and founder of LaunchFast, a stack designed to help web developers significantly speed up their project development time. I post daily updates on my journey and progress.
After spending a few days with my family, I’m back developing LaunchFast.
I’ve been thinking about what to do next. Here’s the plan:
1. Improve conversion rate
2. Create marketing strategy
3. Improve the product
As a perfectionist, I promised myself I wouldn’t touch the product until I dealt with marketing: my Achilles heel.
## Improve conversion rate
I’ve been thinking about how to make my landing page better. One of the things I realized is that I shouldn’t be comparing LaunchFast with any other boilerplate. LaunchFast stands on its own.
So I’m studying high-converting landing pages and working on a new landing page to boost conversions.
LaunchFast gets 40 users/day. I won’t stop working on this until I get at least a 10% conversion rate.
## Create marketing strategy
I’ve already created a thorough 3-step marketing strategy:
1. Identify Ideal Channels & Tactics
2. Develop Testing & Validation Framework
3. Scaling Successful Channels
If you’d like to create a thorough marketing strategy, use this prompt on ChatGPT:
"Act as a seasoned marketer and unconventional growth hacker to assist me in crafting a strategy for {Business Type} owners in {Location} on identifying, testing, and scaling new marketing channels and ideas to reach {Target Audience} with {Product/Service}."
## Improve the product
I’m super eager to start working on the product again and delight my customers with awesome new automations and functionality. In particular:
- React Email 3.0
- Beautiful online video documentation 🎥✨
That’s it for now folks!
🤔
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