If you only had one piece of advice for product marketing managers, what would it be and why?
Filip Ognjanovic
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Pavel Kukhnavets@pavel_kukhnavets
Hygger
One of the top tips I would give a product marketing team is to pick up the right management tool.
Nowadays, marketing projects can be very complex and extensive, so it is rather critical to properly plan, control tasks and analyze the results.
There are many good online tools for various product marketing needs, including Wrike, Trello, or Microsoft Project.
However, the real valuable find of our team is a powerful alternative to Microsoft Project (https://blog.ganttpro.com/en/mic...) GanttPRO. This Gantt chart generator allows scheduling and managing all marketing tasks and events with ease. The tool comes with a free trial.
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IMO, you should do your best to create the feeling of always being present in your industry.