If you had to pick ONE way to distribute your product between outbound,inbound, ads, referrals.

Toni
3 replies
Distribution is key. But many makers try to do all at once with outbound, inbound, ads, referrals, instead of focusing efforts. What would be your number 1 strategy?

Replies

Sergey Koshevoy
If I had to pick just ONE way to distribute my product, it would be referrals. Here’s why: -People trust recommendations from friends, colleagues, or peers far more than ads or other marketing channels. -Referral programs can be one of the most cost-efficient ways to grow. Offering a small incentive (like a discount or bonus feature) to your existing users is often far cheaper than running ads or outbound campaigns. -Every referral creates the potential for exponential growth. One happy customer can bring in several new ones, and if they’re happy, they’ll do the same. This self-perpetuating cycle is incredibly powerful.
Share
Toni
@koshevoysergey thanks for sharing. The power of referrals is undeniable and it's the best way to get qualified customers.
If I had to pick just ONE way to get my product out there I'd go all-in on inbound marketing, Instead of chasing people around (like with outbound or ads), inbound brings them to YOU. Create awesome content that actually helps people, and they'll find you when they're actually looking to solve a problem. No hard selling needed - just be genuinely helpful! Sure, ads can get quick results, and referrals are amazing (who doesn't trust their friend's recommendation?). But inbound? That's the gift that keeps giving. Your content works for you 24/7, builds trust over time, and the traffic keeps coming long after you've created it. Plus, people who find you through inbound are usually already interested in what you're selling - they're searching for solutions you provide. Way better than interrupting someone's Instagram scroll with an ad.