If you could solve one pain point in your current social media strategy, what would it be?
Samir Al-Battran
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Heleana Grace@heleana
If I could solve one pain point in my social media strategy, it'd definitely be consistently churning out fresh and engaging video content. It's such a balancing act to keep things creative while also staying on-brand. Anyone else feeling the video content crunch? 😅
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Depends on timing
1) Write once, publish often.
That's the challenge of trying to cover all your chosen platforms in one go
2) Consistency for publication
That's the challenge of keeping up the tempo when you're busy doing real work
Create video content faster.. It's really useful, but cost a lot of time.
Improving the consistency of our posting schedule is my main goal.
I'd like to incorporate video content effectively into our strategy.
Our social media advertising needs better targeting for improved ROI.
@irsa_doham thanks for sharing Irsa. I believe better targeting comes from having a better understanding of the demographics of our users/prospects.
I'm working on aligning our social media strategy with our broader marketing goals.
Cracking the code for virality with YT shorts and TikTok ;-)
Coming up with new ideas.
@henna_grey @isabel_hely so true! But a famous guy once said "Good artists copy, great artists steal"
Never thought of this.
Know who the audience are, what they want, and what they struggle with
Consistency and constant creativity
Working out which of our content has a cheaper CTR
Figuring out content pillars and then hiring one dedicated social media manager to be on top of them. Also, content. How to keep generating content of value, esp when you only have one product to offer.
Our main social media challenge is producing more engaging content, particularly videos. Videos have a greater impact on our audience and allow us to engage on a deeper level.
Hello Samir, I would say consitency with publishing content has been a pain point for us.
Launching soon!
Aim to enhance content relevance, timing, and interaction to foster meaningful connections, boost reach, and drive conversions.
A clear-cut social media content plan for the next few days. Bcz coming up with new plans is always very hard to crack it in social media strategy.
Let me know if you have any tips for this one."