If branding is just for influencers, then why are your clients forgetting your name?
Adrian M. Peticila 🟡
1 reply
Welcome to the absurd world of B2B minset on branding.
We're B2B, and we enjoy making life harder for ourselves, one ignored trend at a time
We're B2B, we want to be here for a short time, we don't care about the future
We're B2B, our biggest differentiator is making no actual difference
We're B2B, branding is only for TikTokers and celebrity endorsements
We're B2B, our marketing strategy is this thing called "guesswork"
We're B2B, our uniqueness is... well, that’s still in beta
We're B2B, and we're allergic to having loyal customers
We're B2B, branding is for influencers and pop stars
We're B2B, we're identical copies of our competitors
We're B2B, we don't like having clients
We're B2B, and we're masochists
Remember: if you're not differentiating, you're disintegrating.
Still think branding's for Instagram kiddies?
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The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
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Hamza Afzal Butt@hamza_afzal_butt
Zebracat AI
Launching soon!
Adrian, this is spot on! 👏 As someone who’s been deep in the B2B trenches, I’ve seen firsthand how the "branding-is-for-B2C" mindset holds companies back. The irony is that while B2B companies may think they’re immune to the need for branding, they’re actually setting themselves up to be forgotten.
In an industry where relationships and trust are everything, isn’t it crazy how branding often gets sidelined? It’s not just about a logo or a tagline, it’s about creating a distinct voice, building credibility, and, most importantly, staying memorable in the minds of our clients.
Thanks for shining a light on this!
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