I was invited to be the Communication Manager for a Token do Brasil, I want the opinion of the commu

Hello friends! My name is Ermes, I was recently invited to be the Communications Manager for a startup in Brazil, so far so good, because I've been working with Marketing for a while. However, the challenge is that this is a startup of a crypto project, I realized that the marketing of this market is completely different and I ended up getting lost and afraid to participate. How would you market a project like this?