I've set aside 20% of my VC-backed Startup for Community.

Startups only work if collaborators believe in the upside that Founders share-- options, RSUs, dividends. They work because those collaborators work hard to execute on the founder's vision. They find users and build product. Users bring validation and feedback. Iteration creates cashflow. Cashflow makes the upside valuable. Without our early users @cadoo would be dead. For Cadoo Season 2 we're giving them a chance to share in the upside alongside our investors, literal sweat equity. Why don't more startups set aside upside for their early adopters and the folks who invent the low CAC/high LTV user acquisition funnels? Cadoo has an Equity Incentive Plan for collaborators but nothing for the users or the growth hackers. Now it does here: https://cadoo.slyk.io/i/R5AH2TCYTZM. AMA