I’m a podcast expert with 20 years experience in radio and podcasting: Ask me anything!

David McGuire
8 replies
My creds: I’m a founder of Adelicious- the UK’s biggest independent podcast network, and Stabl- a podcast production company. I’ve advised major media organisations, like News UK, BBC, The Telegraph Group, and have produced audio professionally since 2005. I’m a judge on the British Podcast Awards… and I hate the sound of my own voice! Is there anything you would like help with when it comes to podcasting?

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Marie-Philippe Leblanc
Hey David! It's great to meet you. I always wanted to make a podcast! I thought about creating one to promote Fleso (HIPPA compliant AI generated workflow automation for healthcare practitioners) and thought about doing one about startups, but it seems to have been done 100 times. What kind of podcast do you think should exists (that maybe I could do!) that hasn't been done? Maybe in a particular view point.
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David McGuire
@mplebl hey Marie-Philippe, thank you for your question: it’s important to remember, there’s no ‘golden bullet’ with these things but consistency (cadence) of delivery is everything. Think about how you could leverage your expertise and passion on a subject to bring genuine and consistent insight to the listener. Most formats have been done, so think about exactly who will listen and (more importantly) why. Everything flows from there (marketing etc). Yes, start up podcasts have been done a lot but if you’re bringing something truly unique to the table, a subscriber is there to soak it all in. It’s hard work to deliver a podcast week on week, however, the engagement you get from subscribers will be worth it, I promise. It’s a long game. Hope that helps!
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Launching soon!
Thank you for reaching out for help with podcasting! It sounds like you have a wealth of experience in the industry. I'd love to hear more about your journey and any insights you have to share with the community. Feel free to ask any questions or share any tips you think would be helpful for others looking to get into podcasting. Let's keep the conversation going and continue to support each other in this exciting field of audio storytelling! We are building a marketing AI called Contentify AI. It's free and easy to setup. Check out the "Launching soon"
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Lorenz Sell
Awesome. Thanks for hosting this AMA. I have some questions: - what do you think is the best podcast hosting platform at the moment? - would you recommend Substack for hosting the podcast? - how do you suggest scheduling as far as does it make more sense to record a bunch of podcast episode up front and then release them on some frequency or record them as you go? - any tips on enrolling big name people to get interviewed? - any tips on growing a podcast audience? I've experimented with a podcast in the past and recorded about 40 episodes but I really struggled to grow my audience beyond my existing mailing list. Thank you!
David McGuire
@lorenzsell hey Lorenz, thanks for your questions. - we primarily use Megaphone for enterprise solutions but that’s not to say it’s the best. It depends on what interface suits you (do you program host read ads yourself? For example) . Transistor comes highly recommended and looks great. Simplecast manages scale well, as does Art19, and the likes of Podbean seems to service amateur shows well at a reasonable price. - yes, but only if you’re offering up other content too (newsletter, video etc). They seem to be the biggest competitor to Patreon at the moment and it looks great and easy to use. Beware their commission though. - it really depends on the format of your show and how you work best (and your skill set- do you need more time to edit? Or are you take a light touch approach?) the main thing is that you’re delivering your show consistently because audiences expect it. Routine is key. - big names: this is a tricky one because a lot depends on your contacts and perhaps the size of your audience. However, a well thought out email / msg on social media can go a long way. If it resonates, you may be in luck! Aim for the stars but set realistic expectations to sustain momentum. - the most proven way to grow an audience is promotion on other podcasts where your ideal audience also listens. The more authentic the promo the better so if the host can personally recommend your show, happy days! Elsewhere, use any leverage or advantage you have- get guests to promote and pitch to Apple to promote as well. It’s fairly easy and accessible. Also, a true metric of success is usually listen through rates rather than volume. Only 1% of all podcasts reach those dizzying heights. Keep going and believe in your purpose, listeners will follow.
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Andrew C.
what are you doing on product hunt?