I like to KISS, but is this page just too bare?
Nick Freiling
3 replies
Yesterday, I launched Sincerely, Me here on Product Hunt.
I launched a similar tool here last year, and hit #2 for the day. Huge! That turned into a nice side-gig, with a steady stream of users and some buzz across the internet.
But this new product, which I think is much better, didn't do so hot. Part of me wonders if it's actually just too lean.
I like to KISS (keep it simple, stupid). I'm a fan of streamlined design and cutting out all unnecessary copy and features. I've done that here -- the entire tool, FAQs, and payment page is all on one white page.
In particular, I wonder if the site lacks enough of a "prompt" to entice visitors to try it out. I think potential use cases are forthcoming, but do visitors still need some help deciding exactly how to use Sincerely, Me? Should I add more copy? More images? Is the tool itself easy to understand?
Thanks in advance for any feedback!
Replies
![Tyler Dane](https://ph-avatars.imgix.net/3459045/c7fec234-0086-460f-86f2-f001cb7f53eb.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Tyler Dane@tylerdane
The design is nice, but I agree that the site could be better. Some suggestions:
- Wait to collect their payment info. Gives me anxiety to see it on the landing page. Put it in a dialog or another page
- Move some of the FAQs up. Everyone is gonna wanna know how it works, so don't make them sift through a FAQ
- Add some story-telling copy (doesn't have to be long). What's the problem? What's at stake? What's your plan? What does success look like?
- Use the copy from your PH launch, that summarizes it nicely without violating KISS
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(For reference, here's the product's PH page: https://www.producthunt.com/post...)
While I also like simple landing pages, I see this one as a bit empty. White main elements on a slightly darker white, but also lacks of representation of what the letter will look like. I do think it is a good idea to let the possibility to the visitor of writing their letter from the landing page (keeps the bounce rate at its minimum), but I'd either show a picture or a video of the sealed and the opened letter, either at the very top or at the bottom of the page (at least before the payment method).