Hunters, How long do you spend your time on managing social media to promote your product?
John Koo
39 replies
Hunters,
Managing social media is essential for indiehackers, marketers, and creators today. It's important not only to build a strong brand, but also to test your idea and build something the users will find useful. No one can overemphasize the importance of managing your social media accounts.
I run Twitter, IG, PH, Reddit, and LinkedIn, and it takes at least a few hours to create content and engage with people.
Which social media channel do you use most? How much time do you spend a day?
Replies
Mehdi Rifai@mehdi_rifai
I agree John it's an essential part of our job and something that has to be done daily. I'm mainly on PH, Linkedin, Twitter and Indie Hacker. I spend about an hour a day on communities.
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Hummin'
@mehdi_rifai wow. you are covering many media. which one works the best for you among those four channels?
@imjohnkoo Linkedin and PH are the ones where it's easier to interact. I love Indie Hacker because you find many like-minded founders. Twitter not so successful for now
We have a couple of great and aspiring associates helping us do the dark social game, it generates us a couple of meetings per month with a cost of approximately $100 per meet.
Hummin'
@amal_abdullaev so basically you are spending $200~300 per month and then salary of the associates. what media channel do you think works best for your company?
As a former builder, I would say that when it comes to content creation, there is always room for improvement. However, in today's world, social media platforms provide greater traction than they did 10 years ago. Despite this, the rule of spending 50% of your time on content creation and 50% on promotion still applies.
Videodeck
For now, I focus my energy on Twitter, PH, and LinkedIn. I try to do a couple of hours every day but sometimes it takes longer, depending on how many content ideas I have and how many people I wish to interact with it. I try not to let it take up my entire day though since we do have other projects to focus on. But it definitely feels like a full-time job sometimes.
Hummin'
A few dedicated hours in the morning to research and create content for the day. And then following up on each channel throughout the day. So easily 3-4 hours daily since I’m doing it by myself
Hummin'
We connect with the founders and makers on LinkedIn for support for our launch.
And also connect with users whose area of interest lies in tech so indiehackers some slack discord communities.
And any other communities u recommend ?? Who might be interested in our product https://www.producthunt.com/prod...
Hummin'
@shrilatha_shripathi Awesome. you must be really busy managing all channels. What do you do the most on linkedin? Are you guys creating relevant contents?
@imjohnkoo Actively creating content on our platform and also trying to gear up our employees linkedin profile too....connecting with users and their thoughts .... stuff alll...going on everyday till launch (20th March)!!
Hummin'
@shrilatha_shripathi wow that's alot of work to do. good luck on your launch! i'll look forward to it! 👍
I use social media mostly to leave valuable be promotional comments
If you're a small fish, it pays to use quantity rather than quality to your advantage.
For evoke-app.com, I frequent, twitter, reddit, indiehackers, and product hunt
Hummin'
@richard_gao2 Agreed! Quantity can still be effective for small businesses on social media. Which platform works the best for you?
Baresquare
now that's a lot of social media presence!
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Baresquare
@pm_optimizer depending on where the engagement is! For example, we are "strong" on Linkedin right now, but not so much at Twitter, therefor Twitter would not be prioritized that much (for now of course)
Hummin'
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Baresquare
@pm_optimizer well, a little bit of both! although, communities always give broader exposure!
TheSprkl
Hi John, social media is so important but seems it requires the help of professionals, at least for me 😁 I do spend an hour or so on daily basis, but I think it's not enough, really. I feel the pain when I need to create some marketing texts, cause I want them to be really valuable for the target users and not just be loud. Am I doing it wrong?
Hummin'
@oxana_ivanova Have you tried AI tools that generates drafts for your contents? it might come in handy for you.
TheSprkl
@imjohnkoo yeah, the only thing is that I like to talk to REAL eople and get real users involved, but they can be a great help for drafts probably, discovering them now!
Love this thread! Just getting into social media too and realizing the amount of work it is taking haha
about 3 hours every day...
Edworking
We spend about 4 hours daily to keep our social game up! We are majorly present on LinkedIn!
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@edworking How is the 4h a day paying off? That sounds like a lot of time!
Hummin'
@edworking wow are you managing it by yourself? or do you have someone to do the job?
Edworking
@imjohnkoo I am doing it myself with the help of some tools!
Hummin'
@edworking awesome! It must be hectic to manage all by yourself. What tools do you use? Any recommendation for us?