How you manage company email signature to keep them branded and standatdized
Olya Zabalkanska
11 replies
Lots of companies struggle to keep their business emails branded. Employees create signatures by themself and often ignore branding rules. How do you manage it and what's your bottleneck?
Replies
Gleb Braverman@imurfavceo
Launching soon!
We have a dedicated team member who's overlooking this
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@gleb_braverman is it marketing or brand team?
NEWOLDSTAMP
@gleb_bravermanI having a person who is responsible for that is always great, but what about the installations methods? In my company, we use automation for signature management and this magic makes our life simple. @olya_zabalkanskaya, I think this guide can be useful - https://bit.ly/3kEm0Sd
Before employee start working, team member (brand team represented by HR) approve new signature.
We have created the instruction: with font, size, colour, pic etc.
around once a month office manager checks them. THATS ALL
@cn__katie do they follow your instructions?
@olya_zabalkanskaya ofc they do. Why wouldn't they?
NEWOLDSTAMP
Hey @cn__katie @olya_zabalkanskaya, I just wanted to share the signature management guide that our team has just written on the matter. Maybe it'll help you clear things a bit - https://newoldstamp.com/blog/ema...
Branding guide