How would you focus your PH launch?

We are a SaaS product for Lenders (they pay us) - and our front end is an ultra-secure mobile app that consumers use (for free). Consumers can now start their loans anonymously, and the benefits to consumers are key. However, it is a SaaS product, based on how many anonymous consumers link to a lender. What tips would you have for talking about our product on PH that would appeal to you?