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  2. How would you do the marketing for my tiny SaaS product?

How would you do the marketing for my tiny SaaS product?

João Gonzalez
2 replies
Hello PH! I just finished the development of one side project called LinkSend.io The tool creates simple URLs where you can engage and capture user emails before they see the final destination. Think of it as a mix of bitly with forms. Now is where the hard part starts: the marketing and distribution. Any tips or hints?

Replies

Aditya Ramakrishnan
I'd do 2 things. Such a tool is targeted at marketers itself, so you got to get this discovered by marketers. While PH has plenty, it's probably not the best platform. You need to talk about this tool on marketing communities - reddit, slack communities, internet forums wherever. Just be authentic and part of conversations where it makes sense to talk about your tool. DO NOT blatantly promote it or link it. Second, demonstrate it in action. Compile toolkits and playbooks that marketers like - something like "best landing pages of 2023" and share it using your tool. Everyone loves free stuff + show how your tool works + get emails to followup for a paid subscription/ plan.
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