How we increased our revenue X2 by launching a free product
Sveta Bay
26 replies
Hey Product Hunters!
Here's the story about how we increased our revenue X2 by launching a free product.
We've been collecting emails through free content products for 6 months (https://www.makerbox.club/free-r...). The funnel worked well enough (Get an email with a freebie -> send upselling emails about paid products). We collected 5469 emails this way.
Then we launched User Persona Generator (https://founderpal.ai/user-perso...) - a free digital product. Users can generate a persona for their business (no email needed) and get 9 marketing ideas in exchange for the email.
The result: 4058 emails in just 2 weeks.
With our content freebies, it would take 135 days to get these emails. Our 1 digital product collects emails 10X faster than 8 content freebies.
Why it worked?
Content freebies have 0 potential to go viral. You give an email → you get a product. There's nothing to share.
But our digital product went viral. Users got the result instantly and shared it.
- At first, we launched it on Product Hunt & got featured in AI newsletters (free)
- Then people started sharing the results on socials (free)
- Now we see viral TikToks and Reels from creators, and SEO already gives some traffic (free)
IN JUST 2 WEEKS 🤯
TL;DR: Experiments >>> Doing the same thing over and over again. Even if it works well enough.
Replies
Gloria G@gloriaontheway
Sveta, congratulations on your success, and thank you for sharing your story with the community! A fan of the content you've shared!
Also, it's inspiring to see how experimenting and trying new approaches can yield such impressive results. Will definitely do such💪!
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Great experience, thanks for sharing. Interesting.
Awesome! How long did it take to build User Persona Generator?
Thank you! I followed you and tried the User Persona Generator product in action on launch day. It's great!
Really appreciate you sharing your experience.
Sveta, that's a fantastic example of effective lead generation! Thanks for sharing! By the way, which tool for sending emails did you use?
An interesting example.
Gotta think about it
By asking for feedback, you can learn what your customers like and dislike about your product, and use that information to improve your product or services.
Talk about offering value. Love this Sveta.
I might be copying for my own growth strategy. Just a heads up. 😆
I love how you're sharing your strategies, Sveta!
Kudos on the outstanding User Persona Generator launch, garnering 4058 emails in just two weeks versus six months traditionally.
Your instant-value, share-friendly approach is truly commendable. Drawing from your success, we want to apply similar tactics to Logomakerr.ai. Crafting immediate, shareable value, community engagement, and SEO optimization could amplify our impact. Your achievement and insights are greatly appreciated in guiding our direction.
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Once they try the free product, they may be more likely to purchase your paid products or services in the future.
What a story! Really appreciate you sharing about it.
I am creating a community of professional mentors and maker. Sveta, I would love to have onboard as a founding mentor with your experience in marketing. Can we connect?
Congratulations Sveta!
Thanks for sharing Sveta, as always.
I think offering value in general helps build trust. The free product is not actually free since you get information and leads in exchange.
Amazing achievement!
Thanks for sharing!