How to write a killer tagline?
Naveed Rehman
20 replies
Tagline is important as it can generate great traction in microseconds if done properly.
I usually write tagline in this format:
What user can do with my product + How fast you can do it (time/clicks)
For example, I use the following tagline for my upcoming product TwGPT:
"Reply tweets in 3 clicks using AI"
Please share how do you write your taglines?
Replies
Maxwell Davis@maxwellcdavis
Generally I use the force 🤪
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@maxwellcdavis ok but what's the force? teach me please 🙏
Clear, concise, and classy. The blueprint I follow. Not just for taglines. But for anything I write. :)
Skylead
Nice one!
@relja_denic great, so what's your product's tagline? 😇
Start by answering the following questions.
Who are your ideal customer?
What is the problem you are trying to solve for them?
How does your product solve that problem?
Then rewrite the answer to the last question so it is catchy and makes sense on its own.
Be creative and catchy. The tagline should make people want to learn more about your product.
There can also be an interesting situation where you find it really hard to come up with a tagline for your product.
It might be that your product doesn't have a clear single killer use-case! That could be the thing you need to sort out first ;)
@daniel_hunt4 what do you suggest in that situation? 🤔
@naveed_rehman
Some of the possible problems:
1. Product might not be fixing a sufficiently painful problem
2. Problem might be too complex to explain the solution in a tagline (which will make it very hard to sell)
3. It might not be clear what the most important use-case is for the product (it tries to do 5 things when really it is best at one of those and should be sold as such)
Difficult to fix in general but in the worst case it might mean giving up on the product. In the easier cases it might involve a product pivot or lots of marketing experimentation to find the messaging that resonates
@daniel_hunt4 I agree. sometimes, i feel like every product that i (could) make will have tons of use cases. so thanks for the advice 🙏
I may be a bit late on the thread, but here are my thoughts:
Everyone agrees that a catchy tagline is important. But how to create it is a bit of black magic to me. Most advice I see shows you examples of well established brands, but I doubt that a startup would get far with "Just do it" or "Think different".
For startups, the tagline has to explain what their product is about and doing that right in 5-6 words is very hard.