How to validate PMF (Product Market Fit)?

Question

Let's brainstorm!

I start:
- create a waitlist on your website and see how many people give you their email
- ask them questions, see how many actually answer
- ask some of their time: either a short call or a short demo + feedback.

More?

Elena Tsemirava · Accepted Answer

For me, the best way is to create an MVP, which is what we are doing now.

Esus 🛡️ · Answer

Pre-sales!

No MVP.
No more than 1 scroll landing page.

If it gets sales + shares, it's worth launching. (# is different for every product.)

The best products I've seen are so good (desired) they are auto-shared and auto-generate excitement.

The way I think about it - If I struggle to sell or get it shared organically, I certainly either 1) don't have a good product or 2) haven't described it well.

Derek · Answer

I used to be a fan of waitlists, but of you take more than a couple weeks people’s needs and minds change.

Now I’d rather have an MVP live or a payment link.

Gabriele Mazzola 🧭 · Answer

@sentry_co yea! We’ve installed mixpanel and hotjar and we’re monitoring all of that!

Romio · Answer

creating a traffic to the website is the one big task. another thing is "finding the right audience"

Answer

Yes, there's much more.

1. More than 30% of your serviceable market is using and paying for your product(s).
2. You are so overwhelmed by customer demand that you must be hiring more people to support the growing customer base.
3. More than 10% of your serviceable customers are willing to share your product(s) online or by word of mouth with other people.
4. Your customer acquisition cost is lower than your customer lifetime value (your product even sells itself without you pushing to sell it).
5. You have a small community (of about 1000–50000 people) online or offline who engage every day with your product, problem, or content.

And there's even more. I hope this helps.

Gabriele Mazzola 🧭 · Answer

@derkolstad Very interesting, thank you for sharing Derek! We have a waitlist right now, we better be quick then!

Gabriele Mazzola 🧭 · Answer

@esus Makes totale sense, Esus. I really like your angle

André J · Answer

Nothing better than actual real numbers. So rate of first visits vs rate of usage numbers in google analytics. Page-views. Session length. Recurring visits etc.

Answer

Comment Deleted

Kane · Answer

Launch an MVP version that requires payment quickly.
Easier said than done 😂

Gabriele Mazzola 🧭 · Answer

@patrick_sao_e14 Super useful, thank you very much Patrick!

Jake Harrison · Answer

When people say they hope know your product earlier. My OneSubmitAI just did this.

Amar · Answer

Mom Test! great way to validate :)

How to validate PMF (Product Market Fit)?

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