How to use customer data in your investor pitch deck?

When creating an investor pitch deck, including customer data can help demonstrate the potential of your business to investors. Here are some steps you can take to effectively use customer data in your investor pitch deck: Identify the key metrics: Determine which customer data points are most relevant to your business and investors. For example, if you run an e-commerce business, metrics like customer acquisition cost (CAC), lifetime value (LTV), and conversion rates might be important to highlight. Show the trends: Use charts or graphs to illustrate how your key metrics have trended over time. This can help investors understand the growth potential of your business and how you've performed historically. Segment your customers: Demonstrate how you've segmented your customers and how that has impacted your business. This could include highlighting which customer segments have the highest LTV or which segments are most likely to convert. Share customer testimonials: Including customer testimonials or case studies in your pitch deck can add a human element to your data and help investors understand how your business is making a difference in people's lives. Discuss your plans for future growth: Use your customer data to discuss your plans for future growth. This could include targeting new customer segments, improving your conversion rates, or increasing customer retention. By including customer data in your pitch deck, you can help investors better understand the potential of your business and how you plan to achieve growth in the future. Just be sure to focus on the metrics that matter most to your business and use data visualizations to make your points clear and easy to understand.