How to structure an acquisition funnel?

Question

Hey guys, we all know the importance of a well-planned acquisition funnel. Although subjective, its application can help us make better conversions. I would like your POV on creating an efficient client acquisition funnel. I’m eager to know some hard facts about it.

Daniel Engels · Accepted Answer

what's your niche, to begin with?

Chetan Natesh · Answer

How far have you gone in terms of acquiring early adopters? This will be crucial in deciding the next step.

Yash · Answer

Know your users -> Know where they're present -> Build initiatives to funnel these users in

Before acquisition, discovery happens. You may want to build initiatives that improve your discovery. Post this, it's experiments to optimise conversions / improve acquisitions.

Alessandro Canella · Answer

@daniel_engels We are a social learning platform where experts and learners can interact in real time. I believe both of the are our clients to some capacity.

Alessandro Canella · Answer

@chetan_natesh We are converting learners from around the world. I am sure some of the more adventurous ones do have a knack to test new ideas like us.

How to structure an acquisition funnel?

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