How to sell with Champions and 10x revenue 🚀

After talking to over 200 Founders and C-level professionals from companies such as: ClickUp, Lattice, Sprout Social, Dropbox, Assembly AI, Intercom etc. these are the 16 simple tips on selling with champions: 1. Focus on key problems • Make sure your solution is their top priority. • Align with what's most important to them. 2. Clarify their priorities • Encourage champions to measure the effects. • Offer coaching and tools if they struggle. 3. Initiate a Mutual action plan • Early on, propose a joint success plan. • Ifthey resist, don't give up - educate and persist. 4. Identify the executive sponsor • Ask who their executive sponsor is. • Uncertainty? Guide them on its importance. 5. Secure an introduction • Aim for an intro to their exec sponsor. • If denied, strategize on gaining wider buy-in. 6. How can you support them? • Check if they need help with decision materials. • A "no" suggests you need to reinforce your solution's value. 7. Map out the decision process • Outline the decision-making process together. • Hesitation? Offer to guide through complexities. 8. Know the key players • Figure out who makes decisions. • Work with your champion to map this out. 9. Keep it simple • Use one slide to sum up everything. • Focus on goals, outcomes, and timelines. 10. Show appreciation • Thank your champion and their team. • Always include them in communications. 11. Communicate clearly • Be clear and concise in all messages. • Aim for understanding, not just sharing info. 12. Respond promptly • Quick replies show you value their time. • It builds trust and keeps momentum. 13. How are you different? • Can they articulate your solution’s advantages? • If not, provide key talking points and training. 14. Share success stories • Use examples of past successes. • Helps champions visualize potential wins. 15. Provide resources • Give them tools and info to advocate for you. • Makes it easier for them to sell internally. 16. Seek feedback • Ask how you can improve or adjust. • Shows you’re open to collaboration and growth. Let me know if you agree or disagree and if you can add anything to that. P.S. These metrics are based on our own study and finding after on boarding users and teams from the above mentioned companies.