How to publish sharable content 🖇️
Soner Alemdar
2 replies
We know that people trust their peers more than brands.
In case you want users to share your content with their friends, you should consider these 👇🏻
——These could be applied either on your blog posts or social media content——
* You should evoke emotions: There is a key question that you need to ask yourself - ‘’How can I provoke an emotional response in my readers?’’
Remember that people make decisions mainly based on their emotions.
But be careful, and don’t go too far!
* A good reason: You have to provide a basis to your readers to make them share your content.
Social proof might be crucial here. You can either share examples from your own experience or describe other ones.
A story about how you helped your target persona achieve XYZ can be nice to share with people.
* Sharing has to be super easy: When it comes to your blog page, you must have it ready and optimized for social sharing.
You can use many widgets or simply talk with your developer to figure out an easy-peasy way!
* Personalization: Allow all your readers or users to personalize their share. You can also guide them by suggesting hashtags that might impact your visibility.
Would you add anything else to the list?
Replies
Marilyn Barnes@mbarnes101_mb
to encourage users to share your content with their friends, you should provoke an emotional response without going too far, provide clear reasons such as social proof or personal success stories, make the sharing process as simple and convenient as possible on your blog or social media pages through optimization and widgets, and allow for personalization in shares, such as guiding users with suggested hashtags for greater visibility.
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