How to promote my personal finance management app in Product Hunt with an early access landing page?

Dear PH community, I’m seeking advice on how to effectively start my marketing campaign for my personal finance management app, now that the landing page for early access is ready. Should I begin by offering early access without immediately publishing on Product Hunt? Or should I start the early access phase exclusively with groups like those on Facebook, Slack, LinkedIN, and subreddits on Reddit? Additionally, what are your thoughts on leveraging email marketing campaigns to gather early users before launching on Product Hunt? I noticed that Product Hunt offers a pre-launch feature. Should I use this for the early access phase or not? What phases or strategies do you recommend for launching my product effectively? Thanks for your insights!