How to manage all social media for your product?
Anna Kasumova
11 replies
Managing social media is not that simple. Each platform has its own format, and you can't just copy the same post everywhere – it's not right.
If you're on Twitter, you stick to short updates about what's happening (tasks or achievements), in LinkedIn - professional milestones and etc
Do you have advices how to manage social media or some tools which can help in it?
Replies
Geri Máté@geri_mate
darklens
First step should be formulating what you're trying to communicate. Then decide if it's worth sharing on a platform. With our social media accounts, some content don't make it to Instagram that makes it to LinkedIn because context and audience matters. Then tailor the content to the platform.
I think the most essential step is understanding your audience and make the most out of the platform you're using to deliver your message effectively
Share
To begin with, my suggestion would be to concentrate on just 1 - 2 media platforms. Elaborate a well-thought-out plan and stick to it rigorously. Attempting to handle all social media at once may yield unfavourable results.
1- +1 to start with less channels. Find 1 or 2 where your customers are active and invest in them.
2- Bulk produce your content and schedule them in one go so you don't spread too thin throughout the week.
3- Automate your content production with AI as much as possible.
(if you are working with video content, check out Vizard. We can take any webinar, product demo, podcast you have and get them publishable for socials. Would love for you to check us out! https://www.producthunt.com/prod...)
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I believe all the social media platforms now offers some built-in post scheduling, so at the beginning there's no need to subscribe to a paid tool.
Personally, I believe it makes more sense to focus on one platform, rather than just reposting the same content on LinkedIn, Twitter, Facebook, Instagram, etc.
We just started using Metricool with one of our clients and our Social Media Manager raves about it!