How to make social media content more engaging?

Research your audience, test different content options to understand what they like best.

As a SaaS Product Demo animation explainer video expert, I've learned that people are more likely to engage with social media content that is personal and relatable. So, when you're creating content, think about how you can share your own story or experiences in a way that will connect with your audience.

Here are a few tips for telling stories on social media: Start with a strong hook: The first few seconds of your content are crucial for capturing people's attention. So, start with a strong hook that will make people want to keep reading or watching. Keep it short and sweet: People have short attention spans, so keep your stories short and to the point. Use visuals: Visuals are a great way to make your stories more engaging. Use images, videos, or infographics to bring your stories to life. Be authentic: People can tell when you're being genuine. So, be yourself and let your personality shine through in your stories. I hope these tips help you create more engaging social media content!

Check what content you engage the most with. And try to do the same for your social media content.

It would be great to look at your content and say what could be better, but all in all: Engagement is primarily influenced by the quality of the content. If the article was written by an expert and there are proofs, pictures, links to authoritative sources in the article, then it is interesting to read it. You can read everything on your social media yourself, are you interested? You can also ask friends or somebody who is interested in your product to read and give recommendations for improvement. If, for example, you write about programming in complex terms and the headings of your articles look like from books – it is unlikely that it will be interesting to read to anyone other than programmers. Even they can get bored. Meanwhile, by wrapping a “boring” topic in a title, for example, “How to use matches to find the number pi”, it is already more likely that the user will click because you aroused interest. That's only about content, but how to pay user's attention on it? You can hold attention with a light animation or relevant photo. The movement of elements when hovering over them with the mouse, gif animation, true photo of your product (not stock) or smth creative — all this involuntarily attracts the user's attention. Think ahead, make style. And finally: tests, quizzes and other game mechanics are an ideal elements of engagement if the target audience is qualitatively analyzed and the material is really tailored to their problems. Nice if it only after previous two points. Another mini-tip. Is there any content that bring you pleasure? Look at it, study, be inspired, apply to your product. You can work on engagement both independently and with the involvement of specialized specialists.

Social Champ enables you to seamlessly integrate RSS feeds aligned with your interests or field directly into your social media platforms. This powerful feature allows you to effortlessly curate and share content that resonates with your audience, enhancing your social media strategy and engagement.