How to Involve Generation Z in an Employee Reward Program?

Question

With the rise of Generation Z entering the professional world, it's time for employers to learn more about introducing programs targeting this generation. What are your recommendations on how companies can Involve Generation Z in an Employee Reward Program?

Qudsia Ali · Accepted Answer

@almas_mano1 Rewarding and incentivizing employees is something that many companies struggle with, But now they have to learn and adapt it according to the newer generation.	Rewarding and incentivizing employees is something that many companies struggle with, But now they have to learn and adapt it according to the newer generation.

Answer

Generation Z is made up of individuals who became famous on the internet, and social media remains an important forum for them. This generation lives on constant feedback, and it is normal for them.

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It makes sense to update your employee rewards programs to better suit Gen Z. Familiarize yourself with their methods of communication and their preferred mobile platforms, as well as any unspoken rules—you don't want to offend Gen Z employees. From there, it's as simple as reaching out to Gen Z employees and listening to what kinds of rewards will get them engaged in a positive workplace culture.

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Depending on your industry and the qualifications of your workforce, it may be time to introduce new perks and incentives. Newer generations (Generation Z) are looking for different rewards than previous generations did at their age.

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When deciding how to include Generation Z in your employee reward program, it is important to consider the unique attributes and needs of this generation, what motivates them and how you can cater to these needs in order to create a rewarding program that will benefit both your employees and your business as a whole.

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But the feedback from this generation might not come until after the reward program is implemented, so it is important to factor in their involvement and participation when plans for a reward programs are being made. Feedback from Generation Z should be sincerely solicited by the employer. The more a company engages Generation Z and can understand them, the more successful the program will hopefully be.

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The younger generation values more the non-monetary rewards such as a work culture that fits their needs, flexible work schedules and projects that also pay off outside the office. Generation Z is digital savvy, value freedom, and are entrepreneurial by nature.

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Use mobile apps and social media to keep them excited and engaged. Package the rewards so they fit each target audience; provide options that are relevant to the individual. Do your research and find out what really motivates them because what might motivate one generation might not appeal to them.

Qudsia Ali · Answer

@sidraarif I appreciate your insights. Thank you for sharing

Qudsia Ali · Answer

@sidraarifali Your observations and thoughts are very similar to mine.

Qudsia Ali · Answer

@rimsha_awan1 Quite helpful, I read a research that Gen Zers spend an average of two hours a day on social media.

Answer

It's important to keep in mind that Generation Z individuals have been raised with technology more than previous generations. However, this shouldn't deter you from involving them in an employee reward program, because they also value face-to-face interaction and communication.

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Employers have unique challenges when marketing to Generation Z, and any incentive program should be built with this generation in mind. Employers may best appeal to this generation's talents by providing short-term but high-impact rewards like a free lunch or a gift card. It is critical to remember that if companies wish to inspire dedication and loyalty among members of this generation, they must provide rewards that reflect those values.

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The reward system needs to be similarly technologically advanced. Employees should be able to view their personal metrics and points balance - as well as choose what rewards they want - from any device. A pen and paper rewards system just won't cut it with such a technologically advanced generation.

How to Involve Generation Z in an Employee Reward Program?

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