How to increase email opening rate?
Ayaz Karimov
4 replies
We use some basic tricks such as:
- adding emojis in the subject line;
- adding questions in the subject line;
- deleting unimportant emails
What do you do to increase the opening rate of the newsletter?
Replies
Sara Gifford@sara_gifford
ActiVote
A few approaches we try:
- Make sure it comes from a real person not an info@ email address. Put a real name in there as well.
- Testing before hand if it will go to the Promotions folder in gmail based on the subject we select
- Avoiding the word free or exclamation points in the subject
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Keeping an eye on this one - thanks for posting
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