How to identify target users and early adopters on Product Hunt prior to launch?
Phibi Liander
13 replies
Hi everyone, I am new to Product Hunt and I want to know the best approach to launching a product.
How can I effectively identify and reach out to the early adopters and targeted users for our product?
You can check out Avica remote desktop and try our product for free. We highly appreciate any feedback as we are eager to enhance the new version before the official launch.
P.S. We are offering an additional month of free trial exclusively for our early adopters!
Replies
Carter Michael@carter_michael
Ad Roast
I tired asking a community question beforehand but that feature doesn't really work well for my account. So now it's just a launch and hope the solution is needed within this community.
Share
Here are some strategies to help you identify and engage with your target audience:
Research Similar Launches: Analyze past launches in your domain. Identify users who engaged with similar products.
Leverage Social Media: Promote your upcoming launch on platforms like Twitter and LinkedIn. Engage with users interested in related topics.
Reach out to Influencers: Connect with influencers or thought leaders in your industry who are active on Product Hunt.
Use Product Hunt's Upcoming Section: Create a "Coming Soon" post on Product Hunt to gather interest and feedback from potential early adopters.
Beta Testing Programs: Offer beta access to interested users. Encourage them to provide feedback on your Product Hunt post.
Build an Email List: Collect emails from interested users on your website or landing page before the launch. Notify them when you go live on Product Hunt
As @michael_gammon suggested, check for similar products here on PH, but also on other means.
In general, check what your audience can like and join those conversations. For example, I'm launching a B2B SaaS for IT freelancers and consulting firms.
I know IT freelancers are in different groups on Linkedin or they talk about programming. So I join those kind of groups.
I guess as you build community traction and start posting discussions, you will start discovering them!
How about checking out your competition, see who has voted for them in the past and what stats you will need to get to improve and their performance, you should check out the uses for their past votes to make sure you are not contacting your competitors directly, hope this helps Phibi, please support our launch on Monday with a follow or click on the ‘launching soon button’ above for a notify, many thanks, Mike