How to get users to spend more (without feeling sleazy):
Rohan Pathak
4 replies
Do you want to grow your startup?
- without acquiring new users or customers?
You'll have to increase value of each user...
How can you do that?
This is how you can get users to spend more with you:
If you try to do this manually, you'll burn out
And if you send emails manually - ask them to upgrade every now and then, Game Over
You need a proper email nurture flow - a way to provide value to them
Build relationships and trust with them
I use these 5 email flows:
1/ Automated email flows
Some of the most popular SaaS email flows you can write and automate:
- Welcome email flow
- Re engagement email flow
- Churn reduction email flow
- Win-back email flow
- Ascension email flow
Steps:
- Write one
- Automate it with triggers
- Enjoy
2/ Use storytelling
Well know fact: People need a story to buy, not numbers
Tell them your backstory and why you created the product
Share your journey with them
All the ups and downs. Sleepless nights
Tell your story to the users
You'll connect with them better
3/ Send valuable emails
Highly recommend - 2 value-filled broadcast emails/wk to their list
Why?
- Provide the users with value
- Build trust with them
- Stay on top of their mind
- Establish us as an authority
Easy way to beat your competition
4/ Offer personalized incentives
Gamification of emails is a great way to
- boost open rate
- engage users
How to do it?
Incentivize users who are opening your emails
And announce to your list you will incentivize everyone who opens your emails consistently
5/ Leverage social proof
Humans buy when they see other humans like them succeed after buying the product
How to use this?
Send emails showing other users' success stories
- Text based
- Video based
- Or interview based testimonials
No social proof = less/no sales
To summarize, here are the 5 best ways to convert your free users into paying customers with just emails:
1/ Automated email flows
2/ Use storytelling
3/ Send valuable emails
4/ Offer personalized incentives
5/ Leverage social proof
Replies
Yasmin Atkinson@yasmininson
Thank you for sharing the tips !
Share
@yasmininson I'm glad you liked it!
What are you building currently?
To get users to spend more without feeling sleazy, you should provide genuine value by enhancing product or service quality, delivering exceptional customer service, employing honest marketing tactics, offering personalized experiences or products, and implementing loyalty reward systems, all while maintaining transparency and ethical practices.
@susanjones61sj
Thank you Susan, you've listed exactly what I wanted to say but even better!
There are quite a lot of moving pieces in providing value and getting them to buy, you have to nail everything because so many people don't buy your stuff because of silly reasons:
- they don't offer multiple logins
- they don't have a mobile app
- I didn't see your app on G2
So everything has to be connected to everything!