How to create amazing digital marketing campaigns for new product launches?
Alican Ercan
3 replies
When you're getting ready to launch a new product, what's your go-to approach for creating awesome digital marketing campaigns?
Replies
Haluk@haluk_cakan
What do you want the campaign to achieve? This could be anything from increasing brand awareness, generating leads, improving website traffic or increasing sales. Make your objectives SMART (Specific, Measurable, Achievable, Relevant and Time-bound).
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Make sure you create a problem-solution-value prop chain very well and tailor each approach to target audience and target channel
This requires careful planning and strategic execution. Understand your audience, set clear objectives, define your USP (Unique Selling Proposition), choose the right channels, create engaging content, plan a product launch sequence, use marketing automation tools and for me most important one; test, monitor, and optimize your campaigns.